Audi Buys Ducati for $1.1 Billion

Audi has finished its acquisition of Ducati Motor Holdings, to the tune of ?860 million ($1.128 billion). The deal reportedly sees Audi, through its parent company the Volkswagen Group, acquiring Ducati for roughly seven times what it earned in revenue last year, but Audi is also assuming all of Ducati's debt, which has been rumored as high as ?200 million, making the revenue multiple significantly smaller. With those outcomes clearly not occurring, we dare say that Ducati is finding a more stable home within Audi and the Volkswagen Group. Providing access to capital and experience manufacturing on a global scale, the German company has a lot to offer Ducati, and has shown with its work on Lamborghini, that it knows how to handle an iconic Italian brand.

Source: http://feedproxy.google.com/~r/AsphaltandRubber/~3/WEziIn3dTXU/

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